Building experiences

LUME produces events, working from the idea and creativity till the logistics. Have a peeck behind the scene.

Carrera Studio

During the Milan Design Week 2018, Carrera announced the debut of the Carrera Studio project.
Surrounded on the outside by an unconventional infinity mirror, the Studio drove visitors into Carrera’s universe, through the striking images and stories that renowned photographer and artist Jacopo Benassi captured for the Brand’s SS18 campaign #DriveYourStory.

Agency: FCB Milan

Dolce Vita

The documentary concert was recorded in the Teatro Carignano in Turin, with the RAI National Symphony Orchestra, conducted by Jochen Rieder.

The event was opened to a selected public for two evenings, free of charge while the ancient theatre was transformed  in a TV multi-camera studio in order to proceed with the live shooting of the concert. Even if unofficially, this was only the second time that Jonas Kaufmann performed in Italy.

The full concert and the documentary aired on prime time ZDF channel and distributed worldwide by Sony Europe.

Director: Andy Sommer
Photography: Martial Barrault

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Intesa Sanpaolo / Skyscraper opening event

The new Intesa Sanpaolo skyscraper in Turin inaugurated on 10th April 2015. It was visited by over 6,000 people in two days, exhausting the available access possibilities earlier than expected. 
The building designed by Renzo Piano imagined the « ice fragment »at the foot of the Alps, is considered among the most environmentally sustainable in the world. The summit, reachable in 30 seconds by lift, houses a bioclimatic greenhouse with tall trees, open to the public, like several of the creative areas distributed over 38 floors.

Agency: Leo Burnett - Miracle

Intesa Sanpaolo / Festa d'estate

The Intesa Sanpaolo skyscraper opens its doors to the public for three days full of entertainment and culture. In the auditorium, in the bioclimatic greenhouse and in the nearby municipal park, meetings aimed at young people, fans of cinema and music, gastronomic events and guided tours of the skyscraper will alternate.

Agency: Leo Burnett - Miracle

Intesa Sanpaolo skyscraper / Festa d'estate
It's Wonderful / Charity night

IT'S WONDERFUL is a charity event, wanted by the Non-profit Area Onlus.

Charity Night Patroness, Eva HERZIGOVA. Dinner with 700 places and on stage MARIO BIONDI and his band. Following the charity moment conducted by Valerio STAFFELLI and Andrea PEZZI. The after party was presided over by BOY GEORGE as DJ.

Guests of the Charity Night all the JUVENTUS team, and movie stars.

The scenography of the set designer Francesca Montinaro played with the concept of man and humanity through the reproduction of giants 5 meters high. The result is an interactive emotional space in which videos, sets in tulle and giants interact with the public. Production and filming of videos in Cinecittà studios.

It's Wonderful / Charity night