Long before the digital age, Italian intellectual Luciano De Feo recognized cinema’s potential as a primary tool for mass communication and social education. As the visionary behind Istituto LUCE and a key contributor to the Venice Film Festival, De Feo pioneered the use of visual grammar to influence culture.
This project draws a bold parallel between his work and modern social media. Just as LUCE served as the foundation for historical information and propaganda, platforms like TikTok,
YouTube, and Instagram now act as global extensions of that same mission: making culture accessible through short-form video. De Feo stands as the precursor to today’s communication dynamics, proving that the battle for social progress has always been fought through the power of the image.