Intesa Sanpaolo / Opening event, Events in Turin
Events

Intesa Sanpaolo /  Opening event

Year
2015
Agency
Leo Burnett Miracle
Place
Turin

Details

The new Intesa Sanpaolo skyscraper in Turin inaugurated on 10th April 2015. It was visited by over 6,000 people in two days, exhausting the available access possibilities earlier than expected.  The building designed by Renzo Piano imagined the « ice fragment »at the foot of the Alps, is considered among the most environmentally sustainable in the world. The summit, reachable in 30 seconds by lift, houses a bioclimatic greenhouse with tall trees, open to the public, like several of the creative areas distributed over 38 floors.